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Getting help with the Eat Out to Help Out Scheme
Since the Government lifted restrictions on the food service industry in July, many restaurants, pubs and cafes have been able to start reopening. In order to help incentivise customers to return and help support these businesses, the Government has introduced the Eat Out to Help Out Scheme, which will be starting from the 3rd of August - catchy name right?
This scheme is running until the 31st of August, and allows customers to get a 50% discount when they eat at a restaurant that is registered with the scheme.
If you are looking to add your business to the list of participants, or want a bit more information on the scheme and what it means for foodservice businesses, we have put together some advice below.
Customers who visit participating establishments in August will be able to get a 50% discount on food or non-alcoholic drinks when they eat or drink in, up to the maximum of £10 discount per diner. There is no minimum spend, but the discount cannot be applied to service charges or alcoholic drinks.
The discount is only valid on Mondays, Tuesdays and Wednesdays until the end of August, and can be used as many times as the customers like.
If you haven’t yet signed up to offer the incentive to your customers, you are still able to do that until the end of August.
In order to be eligible, your business must serve food for consumption on the premises, have its own seating on site, and have been registered as a food business with the relevant local authority before the 7th July.
There are a couple of businesses that are exempt, such as those that only offer takeaways, provide catering for private functions, hotel room service, and mobile food vans.
If you are eligible, you can register here.
Once you have finished the registration form you will receive a reference number, which you will need when you claim reimbursement. Then, after August 3rd, you will be able to start promoting the deal to your customers.
There are free promotional materials you will be able to use to promote the scheme at your premises, but make sure to also promote on social media - so your customers and people in the local area know you are taking part.
Make sure to keep records of all the people who have used the scheme, as well as the total value and amount of discounts you've given. You will need this when you make a claim later.
When the incentive is active in August, you will be able to submit claims on a weekly basis, and HMRC will pay those back within 5 working days. This service will close on the 30th September, so make sure you get your claims in before then!
If you need more information on the scheme, or need extra help getting set up to welcome back customers, give our team and a call and we will be happy to help!